Final marketing plan section ii: situational analysis

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Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Week 1.

  • D. The Company
    • Mission
    • Product/Service Offering
    • Positioning
    • SWOTT Summary:
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
      • Trends
    • Historical Results
  • E. Competition
    • Direct Competition
    • Indirect Competition.

The Final Marketing Plan Section II: Situational Analysis.

  • Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.