Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Week 1.
- D. The Company
- Product/Service Offering
- SWOTT Summary:
- Historical Results
- E. Competition
- Direct Competition
- Indirect Competition.
The Final Marketing Plan Section II: Situational Analysis.
- Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.