Marketing mcqs | Marketing homework help

19) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
A.Sales promotions B.Advertising C.Personal selling D.Direct marketing E.Packaging

20) New-to-the- world products are ___.
A.new products that supplement established product lines (package sizes, flavors, and so on)
B.existing products that are targeted to new markets or market segments
C.new products that create an entirely new market
D.new products that allow a company to enter an established market for the first time
E.new products that provide improved performance or greater perceived value and replace existing products

21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ____ products.
A.similar
B.commodity-type
C.identical
D.over the Internet

22) Following the ____ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A.product specialization
B.full market coverage
C.single-segment concentration
D.selective specialization
E.market specialization

23) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ___ or ____ from another company.
A.franchise/co-brand
B.franchise/acquire rights
C.license/franchise
D.license/receive permission

24) John Kotter’s view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.
A.defeat
B.change
C.conflict
D.success
E.morale

25) The two general approaches to bargaining are known as ___.
A.distributive and integrative
B.legal and restrictive
C.emotional and rational
D.affective and reflective
E.formal and informal

26) Leadership is best defined as ___.
A.implementing the vision and strategy provided by management
B.keeping order and consistency in the midst of change
C.coordinating and staffing the organization and handling day-to-day problems
D.not a relevant variable in modern organizations
E.the ability to influence a group in goal achievement

27) Which of the following is NOT included in the definition of conflict?
A.something that is cared about
B.perception
C.disruption of tasks
D.negative effects

28) Negotiation can be defined as a process in which two or more parties exchange goods or services and attempt to agree upon ___.
A.a model of the negotiation process for resolving differences
B.acceptable bargaining strategies for obtaining the goods and services
C.effective arbitrators for disputes
D.the monetary value of the exchanged items
E.the exchange rate for those goods and services

29) The traditional view of conflict is the belief that conflict is ___.
A.necessary
B.natural
C.situationally-dependent
D.neutral
E.harmful

30) Which of the following statements about leadership is true?
A.managers are leaders
B.Formal rights enable managers to lead effectively
C.leaders are hierarchically superior to followers
D.Nonsanctioned leadership is as important as or more important than formal influence.
E.leaders are managers.

31) According to a recent survey, about __ percent of employees working in the 1,000 largest U.S. corporations receive ethics training.
A.50
B.10
C.25
D.75

32) Which of the following is NOT a typical written test used in organizations?
A.personality
B.integrity
C.aptitude
D.work sample
E.intelligence

33) Between the late 1960s and the mid-1980s, the use of written tests declined because they were characterized as ___.
A.unreliable
B.discriminatory
C.invalid
D.mathematically flawed
E.unprofessional

34) _____ can be used to increase the perception that employees are treated fairly.
A.Multiple raters
B.Due process
C.Documenting with a journal
D.Focusing on subjective evaluations
E.Selective evaluation
35) Examples of off-the-job training include all of the following except ___.
A.Internet courses
B.apprenticeship programs
C.public seminars
D.videotapes
E.classroom lectures
36) Which of the following is not a primary force for change in organizations?
A.decreasing skill sets
B.economic shocks
C.social trends
D.the nature of the workforce
E.technology

37) Work specialization is the same as ___.
A.decentralization
B.division of labor
C.job grouping
D.chain command
E.departmentalization

38) An example of change in the nature of the work force is an increase in___.
A.capital equipment
B.mergers and consolidations
C.divorce rates
D.more cultural diversity
E.college attendance

39) What term is used for the tendency of an individual to attribute his own successes to internal factors while putting the blame for failures on external factors?
A.selective perception
B.consistency
C.self-serving bias
D.fundamental attribution error
E.stereotyping

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