Strategic management and theory | TMGT 601

Analyse the firm’s current strategic stance using the BCG matrix.

you are required to conduct a strategic analysis of a product (only one product that is Airpods pro ) for apple company. You will need to:

 Analyse the firm’s current strategic stance using the BCG matrix.

(No need introduction of apple company and Airpods, just analyse the firms current strategic stance using BCG matrix)

200 words reports and

one page powerpoint only.

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